This article includes a checklist for planning your iOS App release on the App Store. This is the list we use internally and share it with our clients to make it easy for them to have control over the information that appears on the app page once the app is released.

Here’s the information you will need before you can publish app on the App Store:

  1. Name (The name of your app as it will appear on the App Store. This can’t be longer than 30 characters.)
  2. Privacy Policy URL (A URL that links to your privacy policy. A privacy policy is required for all apps)
  3. Subtitle (A summary of your app that appears below your app name throughout the App Store in iOS 11 or later and the Mac App Store in macOS Mojave or later.)
  4. Age rating (This app’s age rating will appear on the App Store across all your platforms. It is based on the app’s platform with the most mature rating.)
  5. Category (The category that best describes this app)
    1. Primary 
    2. Secondary (Optional)
  6. Price 
  7. App previews and screenshots (Screenshots must be in the JPG or PNG format, and in the RGB color space. App previews must be in the M4V, MP4, or MOV format and can’t exceed 500 MB.) – If you have had designer, please ask him/her to provide screenshots or let us know if you need help with this.
  8. Promotional Text  (Promotional text lets you inform your App Store visitors of any current app features without requiring an updated submission. This text will appear above your description on the App Store for customers with devices running iOS 11 or later, and macOS 10.13 or later.)
  9. Description (A description of your app, detailing features and functionality. It will also be used for your Apple Watch app.)
  10. Keywords (Include one or more keywords that describe your app. Keywords make App Store search results more accurate. Separate keywords with an English comma, Chinese comma, or a mix of both.)
  11. Support URL  (A URL with support information for your app. This URL will be visible on the App Store.)
  12. Marketing URL (A URL with marketing information about your app. This URL will be visible on the App Store) (optional)
  13. App Icon (1024 * 1024 resolution)
  14. Copyright (The name of the person or entity that owns the exclusive rights to your app, preceded by the year the rights were obtained (for example, “2008 Acme Inc.”). Do not provide a URL.
  15. Version Release. 
    • Please let us know whether you want to:
      • Manually release this version
      • Automatically release this version
      • Automatically release this version after App Review, no earlier than
        Your preferred date

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